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Not at all Disappointing Botan Rice Candy Stickers

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Finally, some classic stickers from the Botan Rice Candy people.

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At once ugly, generic, and timeless. Perfect!

From Sunrise Mart on Broome, NYC.


Perfectly Acceptable Botan Rice Candy Sticker

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It’s a yellow ninja!

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Purchased from Jas Mart on St. Mark’s Street in NY. (The candy was also exceptionally soft.)

Awesomely Strange Botan Rice Candy Sticker

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A couple months ago I picked up a box of Botan Rice Candy. It did not disappoint in the sticker department!

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It appears to be a bunny selling ice cream behind a counter. I get that the pink thing on its head is part of the (red?) uniform of an ice cream seller, but what’s the white thing under it—bangs? The fluffy tail of another, smaller bunny hiding under the ice cream seller bunny’s hat?

Botan Rice Candy stickers always seem to raise more questions than they answer.

The Definitive Botan Rice Candy Sticker

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Today I randomly came upon Botan Rice Candy at Sunrise Mart, and so I had to buy a box. It turned out to contain what just might be the best-ever Botan sticker. Ever!

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Let us take a moment to reflect on what makes this sticker so perfect. Weird anthropomorphic animal: check. Almost-normal-but-really-quite-baffling activity: double check. This bunny (who does not seem to be related to the ice cream-vendor bunny who showed up on the last Botan sticker I got) is using a computer, and giant doughnuts and candy are spewing out of the screen. What’s going on here? Is the bunny ordering doughnuts and candy online, or just enjoying some food porn? We don’t know. But the bunny is clearly DELIGHTED by the activity. Now that I think about it, maybe the sweets are meant to be a metaphor for how personal computer use is addictive and fun and terrible for you. Poor bunny has a problem.

It seems that I’m not the only person who enjoys obsessing over the stickers that come with Botan Rice Candy. I got an email the other day from someone who has a blog dedicated to them called The BRC Gallery. Go Internet!

New Favorite Botan Rice Candy Stickers

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My last visit to Japanese food store Sunrise Mart (close to Purl Soho in NYC) was a big success: my Botan Rice Candy boxes both came with awesome stickers!

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A dog wearing a green suit is holding a box of donuts and making “mog-mog” chewing sounds. This is an excellent sticker. The squirrel on a mushroom is a little less impressive, but he’s cute, and the weirdly slapdash illustrations of the mushrooms are pretty funny.

As I recently elaborated in an interview with awesome 15-year-old blogger Alex, Botan Rice Candy is my favorite because it has edible rice wrappers that crinkle in your mouth, and each package comes with a sticker that looks like it was designed sometime in the mid-20th century. I’ve spent quite a bit of time in Japan over the years, but I’ve never seen these “Made in Japan” candies anywhere in that country; they seem to be a treat unique to Asian food stores in the US.

For more critiques of Botan Rice Candy stickers, check out my archived posts.





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